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Insights
Beyond our research and publications, we develop discussion papers that present early evidence and stimulate further investigation, as well as focused briefings that distill data and insights in research and development.
The Early Signal Problem
Why Promising Pilot Results Frequently Disappear in Later Trials Executive Summary Early clinical studies frequently produce encouraging results that fail to reproduce in larger trials. This phenomenon is often attributed to biological complexity, patient heterogeneity, or chance. While these factors contribute, they do not fully explain the consistency of the pattern. Across therapeutic areas, small studies systematically overestimate treatment effects. The issue is not rand
Mar 26
Efficacy Without Value: Why Approved Therapies Fail Real-World Adoption
Executive Summary Modern drug development successfully produces therapies that meet regulatory standards of efficacy and safety. Yet a substantial proportion of approved interventions fail to achieve meaningful adoption within healthcare systems. The failure is sometimes about pharmacological efficacy, but other times it is about a lack of convincing evidence. Clinical trials are designed to establish causal effect under controlled conditions. Healthcare systems must decide w
Mar 16
From Statistical Significance to Strategic Value
Why Clinical Success Does Not Guarantee Program Continuation Executive Summary In drug development, failure is visible and success is assumed to be decisive. But across biotech and pharmaceutical portfolios, a growing category of assets enters an in-between state of positive but unusable. In this s tate, the study meets its primary endpoint and regulators accept the data; yet, the program stalls, loses investment priority, or fails commercially. Modern development programs
Mar 6
Preventing Failure Before First Patient In
Why Protocol Design Determines the Success of Early-Stage Clinical Trials Executive Summary A significant proportion of early-stage clinical trials fail because the trial was incorrectly designed. Across academia, biotech and pharmaceuticals, as well as investigator-initiated studies, protocol design is a crucial pillar of the study and cannot be treated as an administrative prerequisite. Otherwise, studies suffer from predictable and preventable issues including: Uninterpret
Feb 25
Understanding the Importance of Split-Face Studies in Aesthetic Dermatology
Our latest blog post explores split-face studies, what they are, when to use them, and how to get them right.
May 24, 2025
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